N-Cubed Digital Marketing

Social media has taken the world by storm, and most businesses concentrate their marketing efforts around it. It’s easy to think that email is outdated or even dead. Nothing can be further from the truth. This form of communication, though archaic, is alive and kicking. As a matter of fact,  66% of consumers  state that they’ve bought something from a marketing campaign they received via email. On the other end of the spectrum,  only 20% have bought something from a Facebook marketing campaign, while only a measly 6% have done so through a Twitter promotion. As an African SME, you need technology that’s on your side. And email is one of them. So join me as I reveal the incredible reasons explaining why email marketing is essential to your small business. 1.  Its power to nurture relationships with your subscribers Email is a platform you can use to educate your subscriber about your brand. For example, you can: Introduce the core mission and vision...

The Internet is more accessible than ever, with smartphones, tablets, and other devices finding their way into younger and younger hands. But while this accessibility provides a range of benefits, there are potential threats and dangers to consider, which we need to be proactive about.  Did you know that more than 65% of kids have accidentally visited an inappropriate website online? Or that more than a quarter of kids have been cyber-bullied? Such issues raise important questions about what you, as a parent, can, and should, be doing to limit your children's exposure to potential harm. This  infographic  from  Fix  provides some tips. 

Union Metrics has released a  new, free app  which will assess your Twitter presence and provide insights into when to post (based on audience response), what kind of content your followers are engaging with and which hashtags you should use to boost your messaging. So what, right? There's a heap of similar tools on the market. The main difference with this one is that it’s actually being promoted by Twitter itself. Twitter Business   ✔ @TwitterBusiness Introducing the Union Metrics Twitter Assistant. Free personalized recommendations to ramp up your Tweet strategy.  https:// cards.twitter.com/cards/207p7a/5 0jgn  … 8:06 PM - Nov 13, 2017 Introducing the Union Metrics Twitter Assistant business.twitter.com   5 5 Replies     27 27 Retweets     82 82 likes Twitter Ads info and privacy Now, that could mean nothing, there’s only so much the data can tell you eith...

What if this finally was what  Instagram really is about? The platform is testing a new feature that allows users to follow hashtags. This could be the real discovery tool we have all been waiting for. When  Instagram  moved from a chronological feed to an algorithm-driven timeline, people first reacted badly. But today, we have to admit that our feeds have become much more interesting and engaging. It has helped discovering new content. And this new feature is about to really boost discovery. Following hashtags could be what was missing on Instagram. If you are into a niche topic, or just love bing able to see all the latest #cutepuppies or #catstagram posts, then this is definitely the feature you have been looking for. Of course this new feature is also a powerful marketing tool. On top of allowing you to discover new content, it will also let you understand what the level of engagement on each of these topics/hashtags really is daily and whether it is ...

Pretty much every social media site out there now has some sort of capacity for direct message communication. Whether for individuals or groups of people, social media companies understand the need to take some communications outside the public space. And for all the marketers who love social media, so many struggle with how to use direct message marketing effectively. Let’s face it, Twitter and LinkedIn are probably the worst for spam-like content via DMs and other platforms can be just as bad at times. No one wants to get the whole “thanks for following, go buy my book” or “thanks for following, you should follow me on X” or “thanks for the follow, what can I help you with?”. These are all so blatantly generic, spamarific, and horrible to receive. So, what works? How can you actually use direct message marketing in a way that doesn’t drive your audience away? Here are some of my best strategies for using DMs to actually connect with your audience. None of these are spe...

Twitter’s 280 character limit has now been  rolled out to everyone . In this post I’ll give you a few tweet ideas on how you can use the new update for your brand or business. Personally, I really liked the 140 character limit, and after being in this industry for some time, I'd gotten good at chopping down long-form text to fit the platform's restrictions. I loved the challenge, and I also think it's been a big part of the appeal of Twitter - you know you're logging on to short thoughts and not long rants. I’d rather have an edit tweet option than more characters (who’s with me??), but with that said, this isn’t a terrible update, since it can be really hard to fit everything you need into 140 characters. Here are eight ideas on how you can use Twitter’s new 280 character limit to advantage. 1. More Room To Tell Your Story The first advantage of Twitter’s 280 character limit expansion is that you have more room to tell your story. Before, it was ...